Archives for posts with tag: 48 hours

This past weekend I participated in the YouTube 48 hours Cannes Young Lions Contest. The idea was to get a brief Friday night and make a film and upload it by Sunday night. The brief was for WaterAid. They are an NGO that is pushing governments to keep the promises that they made about improving the potable water and sanitation levels in the 3rd world. 2.5 million people around the world do not have access to toilets or safe drinking water, causing millions of kids to die from something as simple as diarrhea. It’s pretty sad actually, to have to do a campaign to get signature to force politicians to keep their promises. Anyway, this is my film and if you love it, please follow these instructions and help me on my way to Cannes. BTW, the title of this post is about a pony-sized rodent that lives in a very polluted river here in Brazil. It lives and drinks where it poos but it isn’t a problem for the capyvara because it is not a human kid.

How to help if you like the video…
1. go to youtube.com/canneslions
2. find the search bar inside the channel
3. type “killer water” in the search and hit “go”
4. click on the video that shows up
5. vote with the green thumb
6. rewatch over and over to increase humor coefficient

Thanks so much and enjoy!

Hey kids look what I can do!!  Actually this was a really sweet project.  Youtube has officially created its own nation, electing to send two youngsters to the Cannes Young Lions competition, which heretofore only took two creatives from each physical country.  Anyway, to get a little chance-kins at going to France, all they ask is that people sit patiently at their laptops, wait until the clock hits zero and then, in 48 hours, create a film for the secret brief.  You excited to participate?  Well, you can’t.  The competition was this past weekend and the video you see at the top of this post is the result of my love and labor for Oxfam.  The brief…

The most important message to communicate… People should be concerned because poor people will be the first impacted by climate change.  We are on the course for irreparable damage and a future full of natural disasters unless we compell our politicians to attend the Climate Change Summit in December in Copenhagen.

So that’s what I came up with.  All original content.  All done in 48 hours.  If you love me, go to www.youtube.com/canneslions and look for my spot and vote for it!  Thanks and fingers crossed on France!