Archives for posts with tag: cannes

You know, before this year, I was sure that the whole “taste of awards blood makes you hungrier” idea was a load of crap.  I still don’t think it is point on, but I do think that a taste of blood makes you an animal, a scared, quivering animal.  This was my first time winning a Cannes Lion, and to win 4 at a time was a huge and delightful surprise.  However, the bar was set early and high and while the expectations are there, the situation for getting stuff done isn’t much different from before the lions.

Of course, the clients are all clamoring, “We want Lions toooooooo.” But, we still have the same people creating, selling and buying as we did before.  What’s changed?!  It’s awkward. This should be the most exciting thing to happen in my career but, it feels like a huge hole being hacked into my self-confidence and my work/life satisfaction.  I feel like one of those people that has a heart attack and then re-evaluates everything. Except, what happened to me was good and I should be proud.  I should be motivated.  I should be excited.  I’m a little awe-struck.  Awe struck over the head.

Is this normal?  All I can think is, “Don’t let 2010 look like a fluke.”  See photo for alternative definition of fluke.

This past weekend I participated in the YouTube 48 hours Cannes Young Lions Contest. The idea was to get a brief Friday night and make a film and upload it by Sunday night. The brief was for WaterAid. They are an NGO that is pushing governments to keep the promises that they made about improving the potable water and sanitation levels in the 3rd world. 2.5 million people around the world do not have access to toilets or safe drinking water, causing millions of kids to die from something as simple as diarrhea. It’s pretty sad actually, to have to do a campaign to get signature to force politicians to keep their promises. Anyway, this is my film and if you love it, please follow these instructions and help me on my way to Cannes. BTW, the title of this post is about a pony-sized rodent that lives in a very polluted river here in Brazil. It lives and drinks where it poos but it isn’t a problem for the capyvara because it is not a human kid.

How to help if you like the video…
1. go to youtube.com/canneslions
2. find the search bar inside the channel
3. type “killer water” in the search and hit “go”
4. click on the video that shows up
5. vote with the green thumb
6. rewatch over and over to increase humor coefficient

Thanks so much and enjoy!

We finally finished the film for our 73k bar tab. And, drum roll please, here it is! This is the English version, but there is a Portuguese one running around out there too, since, of course, it was done in Brazil. Hope you like it.

This past weekend we went to Bar Aurora and Boteco Ferraz and shook things up a bit.
In Brazil EVERYONE drinks and drives. How bad is the problem? 30 percent of the people on the roads on the weekend are drunk, even though there’s a new-ish law in Brazil that makes it totally illegal to drink ANYTHING and get in a car. (You can go to jail for eating three cherry cordial bomboms.) But no one really cares. So we tried to make people care.
We added the real costs of drunk driving to people’s bar tabs and taped their reactions. The bars that sponsored this action were really cool about letting us mess with their computers and customers. It was hil-ar-ious. People hugged the bar tenders, screamed drunkenly across the bar at their friends, and shook our hands as they left. We even got some drunken tirades for the camera.
Even though I’m aware that this weekend 30% of the drivers will be still be drunk, at least we touched some people and maybe eventually the conversation will pick up and things will start to change. I’d be killer proud if our little stunt had anything to do with getting things started.

Hey kids look what I can do!!  Actually this was a really sweet project.  Youtube has officially created its own nation, electing to send two youngsters to the Cannes Young Lions competition, which heretofore only took two creatives from each physical country.  Anyway, to get a little chance-kins at going to France, all they ask is that people sit patiently at their laptops, wait until the clock hits zero and then, in 48 hours, create a film for the secret brief.  You excited to participate?  Well, you can’t.  The competition was this past weekend and the video you see at the top of this post is the result of my love and labor for Oxfam.  The brief…

The most important message to communicate… People should be concerned because poor people will be the first impacted by climate change.  We are on the course for irreparable damage and a future full of natural disasters unless we compell our politicians to attend the Climate Change Summit in December in Copenhagen.

So that’s what I came up with.  All original content.  All done in 48 hours.  If you love me, go to www.youtube.com/canneslions and look for my spot and vote for it!  Thanks and fingers crossed on France!

picture-2

Of course you remember the old Reese Peanut Butter Cup campaign where two people collide into each other.  One is consuming peanut butter and the other chocolate.  They offputtedly (new word!!!) exclaim, “You got peanut butter in my chocolate!” and “You got chocolate in my peanut butter.”  Then they try it and, shucks if it isn’t just swell.  They explain away the birth of a God-sent treat to this little miscalculated intersection and subsequent collision.

I think awards season is just swell too.  Not only because we all want to coat our walls with shiny items, but also because, even when we are not creating best in show pieces, our brains are squeezing the juice out of every brief and working just like God and advertising intended them.  Granted, some briefs simply produce no juice and we shuffle them off our desks as quickly as possible to make space for the pretty, glittering, hope-filled briefs to come.  (i.e. background designs for email blasts with a heavy emphasis on template usage.) It is nice though, to really think for a client that you know too well will say, love the idea, but it just isn’t as nice as the other less exciting spot for our overall campaign.  Honestly, who cares if anyone buys it.

I’ve decided that I’d rather continue doing good work and selling the few glimmering stars than to let myself fall into the all to common trap of writing ready-made, clients-pre-approved ads that I won’t want to put my name on at the end of the day.  Apparently, in this economy raises are awards dependent.  So… I’m gonna keep letting the awards brain spill out into the client brain.  BRAAAAAIIINSSSS (that was my impression of a zombie reading this post.)